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A best-in-class product should be priced at the point where customers say it is starting to get expensive, not at the point where they would call it a bargain.
Drawn from what Rahul Vohra said
SubjectSaaS
What Rahul Vohra actually said
- Rahul Vohra Founder and chief executive of Superhuman
But the price point that supports our best-in-class best-in- position is actually the third one. it starts to feel expensive, but then you sit down and you think about the time that you spend in email, the ROI, and you still buy it anyway.
Where this was said
Watch from 1:08:04 plays here↗Superhuman's secret to success | Rahul Vohra (CEO and founder)youtube.com
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Added to korrents 7 Sept 2026 · How quotes work · Something wrong? Tell us
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