Vance Packard
Journalist and social critic (1914 to 1996) whose The Hidden Persuaders (1957) exposed how advertisers used motivational research and depth psychology to steer consumers below their awareness.
Vance Packard did not write this page.
We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.
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Our reading
Marketers use psychiatry and social science to channel our habits, purchases and thinking
Their wordsLarge-scale efforts are being made, often with impressive success, to channel our unthinking habits, our purchasing decisions, and our thought processes by the use of insights gleaned from psychiatry and the social sciences.
↗The Hidden Persuaders (David McKay, 1957)archive.org All 2 from this book
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Their wordsTypically these efforts take place beneath our level of awareness; so that the appeals which move us are often, in a sense, "hidden."
↗The Hidden Persuaders (David McKay, 1957)archive.org All 2 from this book