What Mark Pincus thinks about design
Founder and former CEO of Zynga, the social-games company behind FarmVille, Zynga Poker and Words with Friends, and before that of Freeloader, Support.com and Tribe.net.
Mark Pincus did not write this page.
We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.
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1 dated position, 2026, in their own words. Our reading of what Mark Pincus has said — not written or endorsed by them.
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Our readingUsers vote with their clicks, and roughly half of them are lost at every click a product asks for.
Their wordsThey vote with their clicks. You lose at least half your users every click. Every time you say click here, half people don't click. And you lose 80% when you say download this. At least that's probably 90 or more. 90% or more in the app store.
↗FarmVille Creator: The Hidden Path to Successful Productsyoutube.com 5th of 16 in this recording