korrents
Katarina Batina

What Katarina Batina thinks about product management

@katarina-batina · 20 positions · 0 changes of mind

Design Director for the Shop app at Shopify.

Everything they publish, on ppll ↗

Katarina Batina did not write this page.

We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.

2 dated positions, 2026, in their own words. Our reading of what Katarina Batina has said — not written or endorsed by them.

2 positions so far — this page is not yet offered to search engines.

  1. Our readingAny redesign of an incumbent product, such as an onboarding flow, almost always loses at first; it takes the confidence and agreement to begin below the status quo baseline in order to beat the incumbent.

    Their wordsAny team who's had to optimize an onboarding flow and that one time you decided to redesign it, like it almost always loses, right? But it's having the confidence and the agreement to begin, like we're actually going out to beat the incumbent and we're going to reset a baseline that inherently might be a little lower than what status quo is today.

    ↗Katarina Batina - Making big bets with designyoutube.com 1st of 20 in this recording

  3. Our readingThe most enduring skill in this era is shaping great products, not just executing: designers come for craft work and leave as great product thinkers.

    design

    Their wordsthat's the big shift change is people come to do great craft work, but they leave really great product thinkers. And that to me is one of the most enduring skills in this era as we move out of like our central value being execution into being people who can shape great products that people love to use.

    ↗Katarina Batina - Making big bets with designyoutube.com 12th of 20 in this recording