What Chris Coyier thinks about agency

@chris-coyier · 8 positions · On ppll ↗

Front-end developer and writer; co-founder of CodePen, founder of CSS-Tricks, and co-host of the ShopTalk Show podcast.

Chris Coyier did not write this page.

We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.

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1 dated position, 2026, in their own words. Our reading of what Chris Coyier has said — not written or endorsed by them.

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1. 21 Sept 2026

   Our readingA business can use stewardship of a community publication as a top-of-funnel customer acquisition strategy without needing the publication itself to generate revenue directly.

   Their wordsThat's why I thought DigitalOcean was a good buyer originally: it doesn't need to generate money directly; it can function as top-of-funnel customer acquisition via being a good community steward.

   ↗September 21, 2026chriscoyier.net 2nd of 2 in this piece