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Brian Merchant

What Brian Merchant thinks about LLMs

@brian-merchant · 15 positions · On ppll ↗

Journalist and author; writes Blood in the Machine, a newsletter on AI, tech, labor and power, and wrote the book of the same name on the Luddites.

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1 dated position, 2026, in their own words. Our reading of what Brian Merchant has said — not written or endorsed by them.

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  1. Now, while LLMs and technologies described as AI today have become more sophisticated and complex over the last 5 years, the term remains a fundamentally accurate way of describing LLMs.

    ↗The two words the AI industry hates more than anythingbloodinthemachine.com 1st of 2 in this piece