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Brian Balfour

Brian Balfour

@brian-balfour · 7 positions · On ppll ↗

Founder and CEO of Reforge, the product and growth education company; formerly vice president of growth at HubSpot.

Brian Balfour did not write this page.

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  1. product management

    Everyone knows about Product Market Fit. And while it is one of the Four Fits, it’s only one of them.

    ↗The Four Fits: A Growth Framework for the AI Erablog.brianbalfour.com 1st of 3 in this piece

  2. Product Channel Fit recognizes that products must be built for the channels where customers discover them (channels do not mold to products).

    ↗The Four Fits: A Growth Framework for the AI Erablog.brianbalfour.com 2nd of 3 in this piece

  3. AI increases both the problem space and the solution space.

    ↗The Four Fits: A Growth Framework for the AI Erablog.brianbalfour.com 3rd of 3 in this piece

  4. 3 months earlier
  5. But there's a glaring problem—this technology shift has come without a distribution shift. In fact, AI is actively destroying the distribution channels we've relied on for decades.

    ↗The Next Great Distribution Shiftblog.brianbalfour.com 1st of 3 in this piece

  6. The next great distribution shift is coming, and it's going to reshape how products find users just as dramatically as search engines and app stores did before it.

    ↗The Next Great Distribution Shiftblog.brianbalfour.com 2nd of 3 in this piece

  7. Every major new platform follows the same playbook: They start open and generous, practically begging developers to build on their platform.

    ↗The Next Great Distribution Shiftblog.brianbalfour.com 3rd of 3 in this piece

  8. 3 days earlier
  9. in a lot of ways I think the ecosystem is underestimating not overestimating the impact it will have over the next decade.

    ↗AI Native Product Teams: How They Will Think, Work, and Build Differentlyblog.brianbalfour.com