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Brett Williams

What Brett Williams thinks about design

@brett-williams · 16 positions · 0 changes of mind

Founder of Designjoy, the one-person subscription design studio.

Everything they publish, on ppll ↗

Brett Williams did not write this page.

We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.

8 dated positions, 2026, in their own words. Our reading of what Brett Williams has said — not written or endorsed by them.

  1. Our readingThe last 20% of building an app with AI is like 80% of the time.

    Their wordsit's like the last 20% of building an app with AI is like 80% of your time.

    ↗Brett Williams - How a Visual Designer Became a Builderyoutube.com 2nd of 16 in this recording

  3. Our readingIt is really difficult not to over-engineer when AI tools put the world at a designer's fingertips.

    Their wordsyou're a designer but you have like the world at your fingertips with these apps. Like you can do anything. It's really difficult not to over-engineer.

    ↗Brett Williams - How a Visual Designer Became a Builderyoutube.com 9th of 16 in this recording

  5. Our readingTaste and judgment are what separate good products from bad.

    taste

    Their wordsthat's where it comes down to taste and judgment and like all the things you hear about like that are obviously significant when building products and the things that are going to separate good products from bad.

    ↗Brett Williams - How a Visual Designer Became a Builderyoutube.com 10th of 16 in this recording

  7. Our readingSound in an interface can be overdone, so be selective about when to use it and probably give the option to turn it off.

    Their wordsIt can be overdone. Yeah, you have to be you have to be I think selective with when you do it and also give the option to turn it off, I think.

    ↗Brett Williams - How a Visual Designer Became a Builderyoutube.com 11th of 16 in this recording

  9. Our readingIt is helpful to be able to see several options side by side, quickly, in one file.

    Their wordsIt's just helpful to be able to really quickly see all these things side by side and have it in in one file.

    ↗Brett Williams - How a Visual Designer Became a Builderyoutube.com 12th of 16 in this recording

  11. Our readingAI is like the most patient collaborator you could have, building at hyper speeds, if you know how to direct it and bring taste and judgment on what to build and how, down to the finest UX and UI decisions.

    taste

    Their wordsthe most patient collaborator that you could ever have that builds at such hyper speeds that like humans could ever build at. And you just have to like know how to direct it. And also like taste and judgment, not only in like what to build, but like how to go about it down to just like the finite UX UI decisions.

    ↗Brett Williams - How a Visual Designer Became a Builderyoutube.com 14th of 16 in this recording

  13. Our readingAI tools in the hands of a designer with good taste and good judgment are remarkably powerful.

    taste

    Their wordsI feel like these tools in the hand of of a designer and someone with good taste and good judgment is just crazy. Like it it really is crazy.

    ↗Brett Williams - How a Visual Designer Became a Builderyoutube.com 15th of 16 in this recording

  15. Our readingAI is still not good at design, but it is good at taking direction, which works as long as you direct it clearly and make the right decisions.

    Their wordsI don't think that AI is it's still not good at design, but it's good at taking direction. And as long as you can direct it clearly and you know what you're doing and you're making the right decisions.

    ↗Brett Williams - How a Visual Designer Became a Builderyoutube.com 16th of 16 in this recording