What Brad Stulberg thinks about motivation
Writer and coach on performance, well-being and excellence; author of The Way of Excellence, Master of Change and The Practice of Groundedness, co-author of Peak Performance and The Passion Paradox, and writes The Growth Equation.
Brad Stulberg did not write this page.
We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.
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1 dated position, 2026, in their own words. Our reading of what Brad Stulberg has said — not written or endorsed by them.
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Their wordsThere’s this myth that you need to feel good to get going, that you need to be super inspired and super motivated all the time. But more often than not, in reality, what you need is to get going to give yourself a chance at feeling good.