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A Practical Case for Integrity

Tom Peters · 27 Jul 1987

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  1. The reason such forthright behavior makes news headlines is because - although in my experience the average businessperson is honest - the average firm, when confronted with an integrity crisis, usually defers to incompetent public relations advice and overly conservative lawyers.
  2. In fact, the confidence level will be higher than ever before; demonstrating integrity in the face of a problem will single out Chrysler from the pack.
  3. I doubt it. There is simply a lot of business being done, and consequently a fair number of rotten apples turn up in the barrel at any time.

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