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Our reading
AI startups should sell the work itself rather than software that makes workers more productive.
Their wordsLLMs create an opportunity for startups to look beyond this way of thinking and discover surface area that previously was out of bounds for selling software given the required GTM and pricing limitations of software.
Their wordsAn AI-driven product with the consistency and SLAs it can achieve should be vastly superior to an outsourced offering – a 10x and cheaper opportunity.
Their wordsIndeed, I’d guess a good test of the viability of a market opportunity to sell AI-built “work” is, crudely, whether there already exists a focused, outsourced group internationally to support it.
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