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Rob Walling · 17 Jan 2026

Read the piece on robwalling.com ↗

2 korrents from this piece ↓

Rob Walling did not write this page.

Every claim below was made in this piece, quoted word for word and numbered in the order the piece makes them, so you can read it there rather than take our word for it. The sentence above each quote is our reading of the claim, not their wording. Each quote was checked against a stored copy of the page at build time; where the two differ, the quote is the fact.

  1. Our reading

    Product-market fit is a spectrum rather than a binary state.

    Their wordsProduct-market fit is a spectrum. You move through stages, and each stage requires different focus areas to keep progressing.

  2. Our reading

    If monthly churn is 10% or higher, a company is effectively in the pre-product-market fit stage regardless of other metrics.

    Their wordsIf churn is 10% or higher per month, you're effectively pre-PMF regardless of your other metrics.

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