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The Architecture of Disruption

Richard Rumelt · 8 Jul 2026

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  1. A serious strategy does not begin with a financial target or a vision statement. It begins with a clear-headed diagnosis. It requires identifying the crux of the challenge—the elephant in the elevator that everyone else is trying to ignore.
  2. Good strategy is at least as much about what an organization does not do as it is about what it does.

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