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No Logo: Taking Aim at the Brand Bullies (Picador, 2002; first published 2000)

Naomi Klein · c. 2000–2002

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Naomi Klein did not write this page.

Every claim below was made in this book, quoted word for word and numbered in the order the piece makes them, so you can read it there rather than take our word for it. The book prints chapter headings its extracted text does not preserve, so the claims below are in the book's order but not grouped. The sentence above each quote is our reading of the claim, not their wording. Each quote was checked against a stored copy of the page at build time; where the two differ, the quote is the fact.

  1. The effect, if not always the original intent, of advanced branding is to nudge the hosting culture into the background and make the brand the star.
  2. Though the words are often used interchangeably, branding and advertising are not the same process.
  3. the most powerful political forces in our society are as likely to be multinational corporations as politicians

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