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Advanced branding pushes the host culture into the background and makes the brand the star
Drawn from what Naomi Klein said
What Naomi Klein actually said
- Naomi Klein Canadian writer and journalist, author of No Logo (1999)
The effect, if not always the original intent, of advanced branding is to nudge the hosting culture into the background and make the brand the star.
Where this was said
↗No Logo: Taking Aim at the Brand Bullies (Picador, 2002; first published 2000)archive.org
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