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How Indy Turned Product Delight into a Company-Wide Experience

Nesrine Changuel · 31 Mar 2026

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  1. Across all these experiences, one thing became clear to me: performance, speed, and execution are essential, but they are not what truly differentiates a product. What makes a product stand out is its ability to connect with users on an emotional level.
  2. And that doesn’t happen by chance. Delight is not a random outcome, it’s an intentional design choice.

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