Matt Cutts: Gadgets, Google, and SEO

Matt Cutts · 24 Jan 2006

Matt Cutts did not write this page.

Every claim below was made in this piece, quoted word for word and numbered in the order the piece makes them, so you can read it there rather than take our word for it. The sentence above each quote is our reading of the claim, not their wording. Each quote was checked against a stored copy of the page at build time; where the two differ, the quote is the fact.

Our reading
Content can be both white-hat and yet still be wonderful "bait" for links.

Their wordsI hereby claim that content can be both white-hat and yet still be wonderful "bait" for links (e.g. Danny's spam email analysis).
Our reading
Generating information or ideas that people talk about is a surefire way to generate links.

Their wordsAnd generating information or ideas that people talk about is a surefire way to generate links.
Our reading
If everything one says is controversial, it can be entertaining, but it is harder to maintain credibility over the long haul.

Their wordsIf everything you ever say is controversial, it can be entertaining, but it's harder to maintain credibility over the long haul.

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