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Every claim below was made in this piece, quoted word for word and numbered in the order the piece makes them, so you can read it there rather than take our word for it. The sentence above each quote is our reading of the claim, not their wording. Each quote was checked against a stored copy of the page at build time; where the two differ, the quote is the fact.
Our reading
Traditional PR is dead: founders no longer need media gatekeepers to reach their audiences.
Their wordsTRADITIONAL PR IS DEAD. For too long, founders have yielded control over their narratives to media and middlemen.
Their words“Corporate communications” itself is now an oxymoron, as nothing meaningful can be communicated by a faceless committee.
Their wordsOutsourcing comms is as bad as outsourcing code. As evangelists, founders are irreplaceable.
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