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What would make AI truly social?

Julie Zhuo · 13 Oct 2026

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  1. The best UIs are often invisible because they don't require us to change any existing patterns
  2. Social apps used to be about connecting more meaningfully with friends and family. But then they got overrun by algorithms and short-form videos and an endless stream of enticing content from people all around the world whom we will never meet face-to-face.
  3. There is a world of difference between aiding sincere intent and normalizing one-click platitudes!

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