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Their wordsToo many people doing research today are wasting their time with a comforting performance of user-centeredness. See? We did the research! But the power of research is based discovering powerful factual patterns, understanding people deeply, and using that insight to do something great.
Their wordsThe deluge makes it easy for two people to live in orthogonal factual universes. We develop habits and preferences for certain types of information, while algorithms and tools help keep us there. We may not even encounter facts outside our filter bubbles, which makes it easy for two people to be utterly convinced of their own rightness, without ever encountering any “alternative facts.”
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