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Much research today is a comforting performance of user-centeredness.
Drawn from what Judd Antin said
What Judd Antin actually said
- Judd Antin Researcher and consultant who led user research and design teams at Yahoo
Too many people doing research today are wasting their time with a comforting performance of user-centeredness. See? We did the research! But the power of research is based discovering powerful factual patterns, understanding people deeply, and using that insight to do something great.
Added to korrents 31 Oct 2026 · How quotes work · Something wrong? Tell us
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