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Our reading
What we call irrational is the normal human approach, and products should be designed for it.
Their wordsI wish the polarity of “rational” and “irrational” were flipped, because what we call irrational is actually the normal human approach to things. “Rational” is an invention — it’s a mode we can switch into, but it’s not where we spend most of our time. By framing “irrational” as a negative, people think of it as an exception; a problem to be fixed. In reality, it’s normal. We should be clear about it, and design our systems and our products to acknowledge that.
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