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TBM 445: The Feature Factory: A 10-Year Retrospective

John Cutler · 15 Oct 2026

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  1. First, you ARE working in a feature factory. So you don’t need any signs. SOMEONE in your company thinks about product in terms of what features you’ve shipped.
  2. The projects → products thing caused a lot of companies to name everything/anything a “product,” over-hire product management, set design/UX back
  3. Especially in this dynamic climate, it is better to think in multi-quarter bets with a real business case than imagine every team will last forever in its current form

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