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Don't trust the (design) process

Jenny Wen · 30 Jun 2024

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  1. We stopped doing the real thing that would be the most empathetic, useful, and that would actually serve business outcomes best: building stuff that worked well and that people would love.
  2. The way I’ve seen great work made isn’t using any sort of design process. It’s skipping steps when we deem them unnecessary. It’s doing them out of order just for the heck of it. It’s backtracking when we’re unsatisfied. It’s changing things after we’ve handed off the design. It’s starting from the solution first.

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