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Our reading
We know how to make cattle much less destructive; what nobody has solved is how to pay for it.
Mental modelBottlenecks
Their wordsGive me a degraded pasture and a bunch of money, and even I can probably increase its beef yields 400 percent. I’m just not sure how to make the bunch-of-money part happen.
Their wordsOur species isn’t going to quit beef anytime soon, so we’re going to have to fix beef.
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