20 korrents from this recording
Every claim below is a statement made in this recording, quoted word for word and linked to the second it was said, so you can hear it rather than take our word for it. The wording comes from the transcript published alongside the recording; the sentence above each quote is our reading of the claim, not their wording.
Their wordsWhen you're entertaining I think people are more inclined to listen to you and to and to follow your ideas versus educating clients or peers or colleagues can often come come across as maybe more patronizing.
Their wordsIf you're not having fun with the people that you're working, then I think that seldom produces very good creative output.
Their wordseveryone's genius is like right next to their dysfunction and everybody's good at one thing and our job in the studio and and and our job in in in tech and at Shopify general is to create an environment where everybody can thrive at the thing that makes them really, really good and that's how we get really good output out out of our team and out of ourselves.
Their wordsThere is almost no end state to to a project. It has to get to a point where everybody's given as much of what makes them unique in the team to the project and then it'll usually be in a state that you otherwise couldn't get to.
Their wordsI think that motion can hint at the hierarchy of the content that you're that you're looking at right? So we would build a website and you would click on a CTA and a sheet would overlay that sheet quite literally overlays itself over the website and now your mental understanding of where that content lies is oh it lies on top.
Their wordsYou don't want to be a mile wide and an inch deep with your team. That's how you lose creativity. That's how you lose the environment where somebody with a specific skill set can be successful and can work in. You want to keep the team together. You want to keep the team really close and you want to sequence more than you do parallel.
Their wordsthe most important thing with all of this is just like bringing them along, like showing them the thinking behind how did we land on this and why did we land on this and how do we think this positively impact what we're all trying to achieve, and selling them over. And once they're sold over, and once they're on your side, it becomes a lot easier to that just progress as a unit and and and move forward.
Their wordsBecause my assumption of where I want the carousel component to be on the website is a personal assumption that I have or the studio can have. That doesn't mean that that's how the market or the users will react to that component.
Their wordsLike our output is really really high because we try to iterate and ideate through as much ideas as possible in the fastest amount of time just to get to an end point where we can look at a lot of different things that we've worked on. And then from there you can pick strings or channels to follow and then fall deeper into.
Their wordsgoing back to your roots and using tools that you know how to use to solve problems is definitely not not a bad thing. I don't think we should only rely on on AI tools to solve our problems for us.
Their wordsI feel like what I'm seeing a lot with our team and with designers on on all of these different teams is just like it's unlocking everyone a ton and it's creating so much more output that creates so much more reactions and that then all accumulates to just better output for everyone.
Their wordsI would just advise people to just don't be afraid of it. Like just start using the tools. As you start using the tools and you start building more context and awareness of how the tools actually work, it it's it's a lot easier to start to understand them and trust them and and work and work better with them.
Their wordsTools are innately patient. This is the most patient teacher you will ever have.
Their wordsWe were measured as creatives by our ability to understand the tools. The better you were at understanding After Effects or Origami or any of these tools, for better or worse, ranked you higher or lower between your peers and in an organization versus I guess the idea behind why you were using the tool, right?
Their wordsI feel like right now we're entering this world where the design process for everyone is becoming way more contextual. versus before, everybody has to open up the tool in the same way because the tool is just built in the specific way and the architecture and hierarchy of how the tool is created is always in the same way.
Their wordswhat we're seeing right now is people creating their own workflows. That alone is as creative as you can get. Building a set of tools and stringing them together in a way you want it you want them strung together to get to your output is an insanely cool to see
Their wordsI learned graphic design by copying graphic design. Like that was the main thing we had to do and that I tried to do. And I think by the way for listeners who are maybe also a little bit younger in their career, the best thing you can do when you see something that you really like that's really beautiful is try to recreate it.
Their wordsLike I think AI is enabling people with agency and people who want to ideate and who want to move and who want to iterate to move way way way faster.
Their wordsI think design differentiation means that in the future, we're looking at more of a malleable interface that morphs and shapes itself around contextual needs of the merchants, more so than at maybe one specific like our direction or admin uplift for lack of a better term.
Their wordsthe branding behind it, the animations behind it, the logo behind it, and all of these little micro interactions that we added to the tool to make it feel like something really, really, really beautiful that you want to interact with is what gives it soul and what gives it meaning and what gives it excitement. And I think you have to marry those two worlds together to get to that outcome.