The Real Work behind a Product Roadmap

Christine Itwaru · 27 May 2025

Christine Itwaru did not write this page.

Every claim below was made in this piece, quoted word for word and numbered in the order the piece makes them, so you can read it there rather than take our word for it. The sentence above each quote is our reading of the claim, not their wording. Each quote was checked against a stored copy of the page at build time; where the two differ, the quote is the fact.

Our reading
A roadmap is not a plan but a communication vehicle.

Their wordsAnd then there’s the storytelling - because a roadmap isn’t a plan; it’s a communication vehicle - sharing promises that may be broken based on market shifts, our business needs, and evolving customer pain.

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The other pieces are the ones whose claims are worded most like this one's. That measures language, not agreement: they may argue the opposite.