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The Science of Better

Charles Duhigg · 9 Jul 2026

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  1. Waiting for certainty is usually the wrong instinct. Better decisions come from committing to a choice — but then choosing deliberate reassessment points, which are on the calendar, where you can change your mind.
  2. Remember that humans don’t automatically learn from failure (though we often believe we do). Rather, studies show we tend to look away from bad choices because they're painful to remember.

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