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When Is It OK to Decide for Other People?

Dan Ariely · 17 Sept 2026

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  1. If people are predictably irrational, then maybe we also need to help improve their decisions. Maybe, sometimes, we need to limit their options.
  2. Put these four together — a big decision, hard to reverse, resistant to learning, with deep information asymmetry — and under those conditions I feel much more comfortable saying: let’s not make everyone figure this out alone.
  3. Small decision? Reversible? Easy to learn from? Both sides equally informed? Then leave people alone — that is exactly the territory where freedom to make our own mistakes is how we learn, and where paternalism has no business.

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