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← People and their mental models

Ray Maker's mental models

2 claims Ray Maker made fit 2 mental models. Most often: Incentives, Value moves to what stays scarce. Everything they said here.

Models we see in what they say

Our reading: their claim applies the idea without naming it. The claim is theirs; filing it here is ours.

Incentives

Look at what people are rewarded for; it explains more behaviour than what they say, your own included.

Used by 84 others

Companies sometimes hold back already-built software features from older hardware to drive sales of new models.

  1. Ray Maker Reviews sports technology at DC Rainmaker — watches Given this is almost certainly all the same codebase (like, literally, that's how it works now and is explicitly why the Fenix 8 is getting these features), that seems like the company is purposefully holding those features back to drive Fenix 9 sales. Garmin Fenix 9 Series In-Depth Review: Worth the Upgrade?dcrainmaker.com · 18 Sept 2026All korrents from this piece
    Their wordsGiven this is almost certainly all the same codebase (like, literally, that's how it works now and is explicitly why the Fenix 8 is getting these features), that seems like the company is purposefully holding those features back to drive Fenix 9 sales.

    ↗Garmin Fenix 9 Series In-Depth Review: Worth the Upgrade?dcrainmaker.com

    18 Sept 2026

Value moves to what stays scarce

When something becomes cheap and plentiful, the value moves to whatever is still rare next to it.

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Free structured running workouts are now so widely available that paying for AI-generated versions adds little value.

  1. Ray Maker Reviews sports technology at DC Rainmaker — watches Thus, in effect, you're paying for structured running workouts, which are a dime a dozen these days. You don't even need AI for that; you can find countless free ones on the interwebs with 2 seconds of work. Wahoo Launches Apple Watch App & Features Targeting Runnersdcrainmaker.com · 8 Sept 2026All korrents from this piece
    Their wordsThus, in effect, you're paying for structured running workouts, which are a dime a dozen these days. You don't even need AI for that; you can find countless free ones on the interwebs with 2 seconds of work.

    ↗Wahoo Launches Apple Watch App & Features Targeting Runnersdcrainmaker.com

    8 Sept 2026