Cory Doctorow's mental models

Their wordsThe temptation to enshittify is magnified by the blocks on interoperability: when Twitter bans interoperable clients, nerfs its APIs, and periodically terrorizes its users by suspending them for including their Mastodon handles in their bios, it makes it harder to leave Twitter, and thus increases the amount of enshittification users can be force-fed without risking their departure.

Their wordsIn theory, you could have all just left for somewhere else; in practice, you were hamstrung by the collective action problem.

Their wordsAn enshittification strategy only succeeds if it is pursued in measured amounts. Even the most locked-in user eventually reaches a breaking-point and walks away, or gets pushed.