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World-building in fiction cannot be mere decoration — it must be integral to the plot.
Drawn from what Brad Feld said
What Brad Feld actually said
Word for word, with the source under each one. They did not write this page.
Co-founder of Foundry Group and of Techstars
world building can't simply be decoration. It has to be integral to the plot.
Where this was said
Added to korrents 26 Jul 2026 · How quotes work · Something wrong? Tell us
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Our reading — they may agree, disagree or merely touch the same thing. Closest first: a shared subject counts for most, then how near the wording is.