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The most frequent business gains come from small incremental innovations, while most revolutionary innovations fail.

Drawn from what Don Norman said

On the topicWho should design software, and how?under our view: Studying users improves what exists; the breakthroughs come from technology and from questioning the obvious

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What Don Norman actually said

Word for word, with the source under each one. They did not write this page.

  1. Don Norman

    Cognitive scientist and designer

    But if you examine the business impact of innovation, you will soon discover that the most frequent gains come from the small, incremental innovations, changes that lower costs, add some simple features, and smooth out the rough edges of a product.

    Where this was said

    ↗Technology First, Needs Lastjnd.org

Added to korrents 5 Dec 2009 · How quotes work · Something wrong? Tell us

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