korrents

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The most frequent business gains come from small incremental innovations, while most revolutionary innovations fail.

Drawn from what Don Norman said

Subjectinnovation
What this subject means

innovation Where new things come from and how they spread: invention against diffusion, and being near the factory floor.

On the topicWho should design software, and how?under our view: Studying users improves what exists; the breakthroughs come from technology and from questioning the obvious

What Don Norman actually said

  1. Don Norman Cognitive scientist and designer
    But if you examine the business impact of innovation, you will soon discover that the most frequent gains come from the small, incremental innovations, changes that lower costs, add some simple features, and smooth out the rough edges of a product.

    ↗Technology First, Needs Lastjnd.org

    5 Dec 2009

Added to korrents 6 Sept 2026 · How quotes work · Something wrong? Tell us

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