The common failure is picking the technology with the fastest early ramp and extrapolating it, when that curve plateaus below what the product needs.

Co-CEO of Waymo and a founding member of Google's self-driving car project

common failure mode is picking the tech that gives you the fastest early ramp, riding that steep curve, feeling like you're winning, projecting that, you know, steep slope into the future and feeling like the sky is the limit, and then hitting the plateau, and discovering that the technology path that you picked actually flattens out way before the performance that is required by your product.