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The biggest untapped business in AI is advertising inside model outputs, and nobody has yet worked out technically how to place an ad there.

Drawn from what Nathan Lambert said

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What Nathan Lambert actually said

  1. Nathan Lambert Machine-learning researcher on open language models
    The short-term that company that could make the most money is the one that figures out what advertising targeting method works for language model generations.

Added to korrents 7 Sept 2026 · How quotes work · Something wrong? Tell us

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