Nobody chose cloud backup: a handful of Silicon Valley executives made the choice for everyone in pursuit of adoption metrics.

design How things should be made and judged: what makes a design good, who should do the designing, and what an interface is for.

product management What a product manager is for, who decides what gets built, and what happens to that job once delivery is cheap.

Silicon Valley The place as an idea: its appetite for disruption, its moonshots, and what it has given up on.