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Half of Dropbox's acquisition comes from people sharing files, an earned channel no competitor can buy their way into.
Drawn from what Elena Verna said
SubjectSaaS
Mental modelMoats
What Elena Verna actually said
- Elena Verna Leads growth at Lovable; previously led growth at Miro
And the percentage of those recipients sign up to become Dropbox users, and that accounts for 50% of acquisition. That is a stable, earned channel that nobody can compete with.
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