Entrepreneurs benefit from setting ambitious goals, even though most people do not need grand ambitions at all.

And I will say I've actually changed my mind on that a little bit. I spent quite a lot of time speaking the other book that there are a lot of people who don't actually need those ambitions. And I also-- That's also true. We don't want 8 billion Elons running around the world. Would be rather crazy, I think. But I've come to realize that for entrepreneurs, it's healthy to have suitable chunky goals.