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Consumer apps succeed by leaving no dead ends, because a point with no good, easy next step is where users shut the app off.
Drawn from what Julie Zhuo said
What Julie Zhuo actually said
- Julie Zhuo Co-founder of Sundial; former vice president of product…
These winning consumer products also follow the rule of "No dead ends," because a natural stopping point where the user has no more good, easy options to do something interesting is a moment where they shut off the app.
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