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Companies hate what cannot be put in numbers or lists, yet building a great company is mostly such things, and sometimes not writing something down matters most.
Drawn from what Tobias Lütke said
What Tobias Lütke actually said
- Tobias Lütke Co-founder and CEO of Shopify
If it can't be put in numbers or can't be written as a list, Companies hate it. Yet almost everything you have to do to build a great company is other things that are these things, and you shouldn't write down. Actively avoiding to write something down is sometimes the most important thing you can possibly do.
Where this was said
Watch from 2:13:46 plays here↗Tobi Lütke: 21 Years of Building Shopifyyoutube.com
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Added to korrents 25 Oct 2026 · How quotes work · Something wrong? Tell us
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