AI should be released iteratively rather than built in secret, because AI and surprise do not go together and the world needs time to adapt before it is under the gun.

Co-founder and CEO of OpenAI

So part of the reason that we deploy the way we do, we call it iterative deployment, rather than go build in secret until we got all the way to GPT-5, we decided to talk about GPT-1, 2, 3, and 4. And part of the reason there is I think AI and surprise don’t go together. And also the world, people, institutions, whatever you want to call it, need time to adapt and think about these things.