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A mission statement is not a mission; a mission is an emergent property of the organization and has to be built in rather than labelled on.

Drawn from what Eric Ries said

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What Eric Ries actually said

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  1. Eric Ries

    Author of The Lean Startup and Incorruptible

    as leaders we get so focused on value statement mission statements we forget the mission statement is not the mission. The map is not the territory. Mission is an emergent property of the living superorganism of the thing we're birthing.

    Where this was said

    Watch from 0:37:03 plays here

    ↗How Anthropic, Costco, and Patagonia all build incorruptible companies | Eric Riesyoutube.com

    video · 1h 39m · spoken · machine transcript

    All 24 korrents from this recordingthis one is 11th

Added to korrents 10 May 2026 · How quotes work · Something wrong? Tell us

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