A growth team that only explores turns scattershot, and one that only exploits saturates — the job is to keep oscillating between the two.

If you do too much exploration, you can have your team feel a little bit too scattershot, just trying a 100 different random ideas. What's the through line? What's the strategy? How do you pattern match, you know, successes across them? And if you do too much in exploitation, which is often the MMO of growth teams, it can lead to this like saturation and stagnation where you're just locally maximizing a thing.