A decade of arguing that software is too slow has started to work: new products are now attacking established categories on a performance pitch alone, and getting traction.

I also see people attacking major product categories now with performance-based pitches. Things like File Pilot or the Blick video editor, like things like this that have been coming out lately where it's like, oh, really performant software to try to take on uh incumbents in a space and they've been getting traction.