Cottage cheese mixed with ice cream or with pancakes: In reluctant praise of a viral food trend

Yotam Ottolenghi · 12 Dec 2024

Yotam Ottolenghi did not write this page.

Every claim below was made in this piece, quoted word for word and numbered in the order the piece makes them, so you can read it there rather than take our word for it. The sentence above each quote is our reading of the claim, not their wording. Each quote was checked against a stored copy of the page at build time; where the two differ, the quote is the fact.

Our reading
Food that is really good is timeless, whatever the trends.

Their wordsOr maybe it’s that I’m a bit sceptical of them: if something is good – really good – then it’s timeless.
Our reading
A food’s value should not be set by the attention it gets on social media.

Their wordsI don’t believe something’s value should be determined by how much attention it gets on Instagram or TikTok.
Our reading
Food trends come and go but leave behind new ways of cooking.

Their wordsMaybe that’s the lesson: trends might come and go, but they leave behind new ways of thinking, cooking and appreciating food.

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