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Mastodon, The Only Good Choice

Tim Bray · 5 Jul 2026

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Every claim below was made in this piece, quoted word for word and numbered in the order the piece makes them, so you can read it there rather than take our word for it. The sentence above each quote is our reading of the claim, not their wording. Each quote was checked against a stored copy of the page at build time; where the two differ, the quote is the fact.

  1. Why does email stay reasonably healthy? Because nobody owns it. Anyone on any server can communicate with anyone else on any other. Nobody can buy it and make it a vehicle for their politics.
  2. Migration is probably Mastodon’s most important feature. It’s why no billionaire can buy it and no corporation can enshittify it.
  3. Here’s an axiom: An ad-supported service can’t have sex-positive or explicit content.
  4. The algorithms that commercial social-media services use to sort your feed have one goal only: Maximize engagement and thus revenue. They have no concern for quality or morality, and have been widely condemned by people who think about this stuff.
  5. Second, I think it’s inevitable that Bluesky-the-company will indeed go sour.

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