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The Lean Startup (Portfolio Penguin, 2011)

Eric Ries · c. 2011

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Eric Ries did not write this page.

Every claim below was made in this book, quoted word for word and numbered in the order the piece makes them, so you can read it there rather than take our word for it. The book prints chapter headings its extracted text does not preserve, so the claims below are in the book's order but not grouped. The sentence above each quote is our reading of the claim, not their wording. Each quote was checked against a stored copy of the page at build time; where the two differ, the quote is the fact.

  1. A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty.
  2. Entrepreneurship is management.
  3. The only way to win is to learn faster than anyone else.
  4. If we do not know who the customer is, we do not know what quality is.
  5. Validated learning is not after-the-fact rationalization or a good story designed to hide failure.
  6. The fundamental activity of a startup is to turn ideas into products, measure how customers respond, and then learn whether to pivot or persevere.
  7. The word pivot sometimes is used incorrectly as a synonym for change.

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