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Their wordsWithout a retention plateau, growth will not compound. Eventually all newly acquired users are simply replacing the ones that are churning.
Our reading
What users actually do matters far more than what they say in a product/market fit survey.
Their wordsBut ultimately real user behavior is much more important than what users say in a survey.
Their wordsI’ve increasingly come to think of product/market fit as something that you search for rather than simply measure.
Their wordsFor companies scoring above 40% on the PMF survey but struggling to find a plateauing retention cohort, I would therefore consider the survey result encouraging rather than contradictory.
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