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How AI startups offer a 100x + cheaper disruptive value prop that unlock new markets (think: HeyGen, ElevenLabs, DeepL)

Sarah Tavel · 1 Apr 2024

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Every claim below was made in this piece, quoted word for word and numbered in the order the piece makes them, so you can read it there rather than take our word for it. The sentence above each quote is our reading of the claim, not their wording. Each quote was checked against a stored copy of the page at build time; where the two differ, the quote is the fact.

  1. Our reading

    The belief that incumbents, not startups, are best placed to profit from AI is too simplistic.

    Their wordsBut like all tropes, it is too simplistic. We're now seeing a class of B2B AI companies unlock tremendous revenue momentum by leveraging a timeless recipe from the consumer world: providing a 10x better experience at a fraction of the cost.

  2. Our reading

    We are underestimating the market size of many AI startups, as people did with Uber.

    Their wordsIf people underestimated the size of Uber's market initially, we're all underestimating the size of many AI startups' opportunity.

  3. Our reading

    AI will create new work for humans as well as taking on work humans used to do.

    Their wordsAnd time and time again, we see that while the new technology does indeed take on the work that humans used to do, it also creates new work for humans that lets them take advantage of what is most special about being human - our originality and creativity.

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