4 korrents from this recording
Every claim below is a statement made in this recording, quoted word for word and linked to the second it was said, so you can hear it rather than take our word for it. The wording comes from the transcript published alongside the recording; the sentence above each quote is our reading of the claim, not their wording.
Our reading
Trying to conjure demand tends to produce nothing, while found demand gets an immediate reaction.
Their wordsNow, what tends to happen is when you're trying to conjure demand, you do these things and kind of nothing happens. Whereas when you've found demand, when there was demand organically, people are like, oh my gosh, right? This is exactly what I was looking for.
Their wordsThe tactics are a response to demand and they only work if demand is there in a sustainable way.
Their wordsthere's entirely the case that this tactic is nonsense, but that they have actually stumbled on real demand that they just don't understand and they're fitting it super well and they're growing. Despite the things that they are doing.
Their wordsAnd that, what that tells you is just how hard it is to conjure demand. Right. If the smartest people can't do it, then it's like, okay, cool. I need to go and find demand and decide on my tactics based on what's on the demand side, because people smarter than me cannot conjure demand.